Technological advances in the communication sector have transformed listener habits. But for decades now, the radio continues to feature prominently. You might be surprised to realize that the radio outperforms both TV and podcasts. That said, here are some reasons why radio remains popular today.
It is Portable
Radios are largely portable. And this makes it a universal medium for a huge number of people. Besides home use, statistics show that the consumption of radio content mostly happens outside the home. Most people listen to the radio while at work or when driving or while they are at work. During the weekends, most people also find it easy to carry a radio with them during their daily commutes.
Radio Content is Free
Another attraction towards radio is that it does not require any subscription. Advertisers often fund the content offered by radio stations. This makes radio cheaper than other media services, which are continually getting expensive by the day. Accessing …
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